LATENT REFERENCES / TAG1
face to facebook
Original title: face to facebook
This reference note belongs to Tag1 in Latent References, an archive curated by Keigo Yoshida. Its archive region is OpenEXR · OpenCV. The note preserves its source text and links so that readers can trace the material behind the 3D map.
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Archived reference note
English translation of the archived note. JP shows the original text. Source links and literal code are retained; the translation does not update or independently verify the source claims.
This artwork appropriated one million Facebook profiles and posted 250,000 of them on a custom-made dating website with profiles sorted by social temperament, which was estimated through trained artificial intelligence analyzing facial expressions. The dating website, Lovely-Faces.com, provided a stage for anybody to interact with Facebook users’ personality traits such as smug, easy going, or sly. The project took place over five days of thrilling personal, media, and legal reactions, which became a global mass media performance. During the performance the artwork received over a thousand mentions in the international press, eleven legal threats, five death threats, and several letters from the lawyers of Facebook. which had to confront this artistic intervention made with its appropriated material and as a result of its security flaws. The project addressed surveillance, privacy, and the economy of social media monopolies as well as performing art interventions within global media.
Co-author: Alessandro Ludovico.
Selected pictures of installations at the following shows
Kellen Gallery, NYC; Alhóndiga, Bilbao; Aksioma, Ljubljana; Ars Electronica, Linz; Transmediale, Berlin; ENTER5, Prague; Tetem, Enschede; Share, Turin; Impakt, Utrecht; Museum CCA, Hangzhou.
2011
https://paolocirio.net/work/face-to-facebook/
This artwork appropriated one million Facebook profiles and posted 250,000 of them on a custom-made dating website with profiles sorted by social temperament, which was estimated through trained artificial intelligence analyzing facial expressions. The dating website, Lovely-Faces.com, provided a stage for anybody to interact with Facebook users’ personality traits such as smug, easy going, or sly. The project took place over five days of thrilling personal, media, and legal reactions, which became a global mass media performance. During the performance the artwork received over a thousand mentions in the international press, eleven legal threats, five death threats, and several letters from the lawyers of Facebook. which had to confront this artistic intervention made with its appropriated material and as a result of its security flaws. The project addressed surveillance, privacy, and the economy of social media monopolies as well as performing art interventions within global media.
Co-author: Alessandro Ludovico.
Selected pictures of installations at the following shows
Kellen Gallery, NYC; Alhóndiga, Bilbao; Aksioma, Ljubljana; Ars Electronica, Linz; Transmediale, Berlin; ENTER5, Prague; Tetem, Enschede; Share, Turin; Impakt, Utrecht; Museum CCA, Hangzhou.
2011
https://paolocirio.net/work/face-to-facebook/
Source updated 2026-05-17 · Snapshot 2026-10-08
Source links and calculated neighbors
Cosine values measure shared lexical features, not truth, agreement or identical meaning. Original reference links are labeled separately.
- MusicGen- facebook 2023/6/9Computed lexical cosine similarity 0.251 · shared title, text, tags and references
- hugging face modelComputed lexical cosine similarity 0.137 · shared title, text, tags and references
- C-lab artwork Tai-peiComputed lexical cosine similarity 0.114 · shared title, text, tags and references
- Next sex ars electronicaComputed lexical cosine similarity 0.113 · shared title, text, tags and references
- Detecting changes in facial temperature induced by a sudden auditory stimulus based on deep learning-assisted face trackingComputed lexical cosine similarity 0.092 · shared title, text, tags and references
- Ars Electronica Future LabComputed lexical cosine similarity 0.091 · shared title, text, tags and references
- Transmediale Berlin open callComputed lexical cosine similarity 0.090 · shared title, text, tags and references