LATENT REFERENCES / TAG2
Congruency of scent and music as a driver of in-store evaluations and behavior
Original title: Congruency of scent and music as a driver of in-store evaluations and behavior
This reference note belongs to Tag2 in Latent References, an archive curated by Keigo Yoshida. Its archive region is Sound. The note preserves its source text and links so that readers can trace the material behind the 3D map.
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Combining a low-arousal store scent (lavender) with slow-tempo music led to higher evaluations than combining it with high-arousal music. Alternatively, when the store smelled of grapefruit (a high-arousal scent) rather than lavender, playing fast-tempo music had a better effect on approach behavior.
#sound
店内の香りを低覚醒の香り（ラベンダー）とスローテンポの音楽を組み合わせたほうが、高覚醒の音楽と組み合わせた場合よりも高い評価につながりました。あるいは、店内がラベンダーよりもグレープフルーツ（高覚醒の香り）の香りの場合、速いテンポの音楽を流すと、接近行動により良い効果が得られました。
#sound
Source updated 2024-08-06 · Snapshot 2026-10-08
Source links and calculated neighbors
Cosine values measure shared lexical features, not truth, agreement or identical meaning. Original reference links are labeled separately.
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